1st German data driven
Publisher Alliance

Full access

600+ Mio

Ad impressions / Month

34 Mio.

Visits / month

16 Mio.

Uniques

Premium brand-safe inventory

As a commitment to our high standards, all publishers are joint shareholders of digital & friends. This ensures full transparency for buyers and sellers, as well as a very high budget efficiency!

Audience targeting

Precise audience targeting with over 300+ segments with our publisher first party data

  1. Inferred / Intent / Shopping / Consumer Electronis / Tablets and Smartphones
  2. Declared / Psychographic / Mothers with Children
  3. Declared / Interest / Sports
  4. Declared / Interest / Photography
  5. Inferred / Interest / Entertainment / Netflix
  6. Inferred / Intent / Car-HiFi

Full transparent access to declared, inferred or intent data from our extent pool of more than 1.800+ signals. Predefined and custom segments available!

Comitted to high standards

All members of the alliance are committed to high standards of programmatic advertising

Brand Safe

Brand-safe by design – publishers are committed to high standards

Traffic

56 % Mobile Web / 44 % Desktop traffic – no App Inventory

BVDW COMPLIANCE

Full compliance with the BVDW Code of Conduct Programmatic Advertising (Logo)

PREMIUM INVENTORY

Only high visibility premium inventory is eligible

HIGH QUALITY DATA

All partners are subject to digital & friends unique data extraction process ensuring high quality first party data

GDPR COMPLIANT

Fully GDPR compliant

Available through

Contact

Contact

digital & friends GmbH
Ballindamm 3
20095 Hamburg

Tel.: +49 40 2285932-0
Fax: +49 40 2285932-99